Like many, I started surfing because it looked fun and cool. The whole lifestyle was inviting. The secret language, the adventure, the travel, the boards, the waves, and the clothes all looked so appealing. As I dipped my toe into the lifestyle at 15 years old, I wanted more and more.
Since then my whole life has subconsciously been shaped around surfing. All the major changes in my life were indirectly linked to the activity. I’ve spent the last 10 years living 6,000 miles away from home so I could surf. My mood is influenced by surfing and my business is now shaped by it.