Making a living in the surf industry has never been easy. It’s an insulated world of pros and bros with highly concentrated epicenters of industry (think Orange County and Australia). If you live in a place like Florida, your odds for success drop faster than the waves on the backside of a passing hurricane swell. Of course “living” is a relative term. Some associate it more closely with money; others with rich experience. To follow are the stories of three Floridians who haven’t let daunting odds prevent them from building their lives around surfing. Their common themes: equal parts courage, determination and more than anything else – a love for surfing that is all-consuming.
Chickie “Da Buh” Dimain: Surf Forecaster, DaBuh.com
Chickie “Da Buh” Dimain has no formal meteorological training. He has no large financial backers, nor any kind of conventional web design experience that might make developing his namesake surf report a little easier, or less expensive. But none of this has stopped the 49-year-old lifelong surfer and former concrete worker from growing his DaBuh.com surf forecast into an East Coast phenomenon.
Fresh off the heels of the United States Surfing Federation’s announcement designating DaBuh.com as the organization’s Official Surf Report and Forecaster; high-profile gigs providing independent forecasts for both the East Coast Surfing Championships in Virginia Beach and Salt Life Big Wave Challenge in Jacksonville, FL, Chickie’s proving he has everything he needs.
Fans of Dimain’s unique and accurate style of surf forecasting will tell you that there’s simply no one else who does it like “Da Buh”. The name is short for “The Buddah”, a reference to Chickie’s Buddah-shaped belly. It’s also a nod to Pidgin, the Hawaiian slang that Benecio Dimain (his legal name; “Chickie” is a nickname he was given at birth); occasionally slips into when delivering the goods for his followers. “Mo’ Frens, Mo’ Better”, he likes to say when asking people to share his report.
Chickie, who is not Hawaiian, but Filipino, has been surfing for over 30 years and studying weather for nearly all of those. Growing up a Florida inlander, nearly an hour from the closest beach made accurate forecasts critical to Dimain and his friends, who began to depend upon Chickie to make the calls whether to venture out or stay at home each day. Over the years, his love for surfing and all things weather-related prompted Chickie to become a more sophisticated climatologist. He began to spend up to 5 hours a day studying statistics, charts and models from multiple organizations to construct his own forecasts.
Dimain’s reputation for accuracy eventually landed him a long-running, part-time job as chief forecaster for one of Florida’s most successful forecasts– 911 Surf Report. After the collapse of the housing market caused him to close his concrete business, Chickie decided to take a chance on parlaying his dynamic personality and loyal fan base into his own new full-time venture- DaBuh.com.
Now, every day, email subscribers and visitors to DaBuh.com get reports unlike any others. Typically detailed and incorporating numerous graphics, Chickie regularly predicts weather events and swells days before other forecasts. He is known not just for his remarkable accuracy, but also educating his followers on the meanings behind the patterns he sees, helping to breed a virtual army of junior prognosticators. Perhaps most significantly, he communicates in a style that can only be described as passionate, positive… and refreshingly human.
Want a personal relationship with your forecaster just like you have with your shaper? Friend Da Buh on Facebook. Got a cause or event you’re hawking? Let him know and you’ll almost certainly see a shout-out in his next report. Likewise, DaBuh may hit you up for prayers for his 82-year-old mother, whose failing health has limited his own water time recently; or perhaps birthday-wishes for his beautiful 7-year-old daughter, Ella, known affectionately as “Baby Buhette” to fans of the site. Dimain’s approach isn’t just down to earth. It is salt of the earth. Humble. Unassuming. And as a result, highly addictive.
You see, be they physical or spiritual, Chickie Dimain has always had an intuitive understanding of the laws of nature. He realized long ago that success in life isn’t always predicated upon degrees or dollars. Just as powerful are passion, perseverance and using your own unique gifts to serve others around you. That’s why DaBuh.com keeps growing. And why its long-range forecast is as good as it gets.
On the next page: Mark Sain Wilson: Artist/Photographer