The Inertia Founder

The Inertia

Pardon the blatant pun, but The Inertia’s EVOLVE event has…evolved. We decided to spice things up this year. We’re still using our annual gathering of the tribe to recognize innovation and stewardship of surf and outdoor culture in all its forms. But we’re doing it at the start of the best season of the year in a place famous for its summer days: Laguna Beach, California. We’re thrilled for you to join us at The Inertia’s 7th Annual EVOLVE 2024 presented by White Claw at Rivian South Coast Theater on June 29, 2024!

The Inertia has partnered with the Rivian Theater in downtown Laguna, a historic venue known to locals as the South Coast Theater. Rivian has done a fantastic job of restoring the iconic building right across from the Pacific, and we couldn’t think of a better place to take EVOLVE to the next level.

And we can’t wait to showcase the talent at this year’s celebration: from surfers to scientists, game-changing activists to next-level athletes, the show is stacked.

Cliff Kapono does a little bit of everything in the surfing world: he surfs extremely well, of course, with a distinct style; he even commentates at big events like the Pipe Masters. But he’s best known as a scientist and environmentalist willing to fight for the ocean playgrounds we all hold dear. Cliff will speak on some of the most important environmental issues of the day, and we’ll get his take on the Olympic Tower controversy with the Olympics in Tahiti right around the corner.

– Jamie Anderson is in the conversation as the best female competitive snowboarder ever. And she’s easily the best slopestyle rider of all time with two Olympic gold medals (and a silver in big air, too). The multi-times X Games champ isn’t afraid of change, either. She became a mother recently, and managed to make the finals of the Natural Selection tour in 2024, a discipline she’s never competed in. She talks about her evolution as an athlete.

Lucy Osinski is an activist, CEO, and creator of GRLSWIRL, one of the largest community’s of female skateboarders on Earth. GRLSWIRL was founded “by women as a skate collective to unify people globally, cultivating authentic community.” They may have coined the phrase “world’s okayest skateboarders.” Good people indeed.

Elliete Singleton will also be joining us from GRLSWIRL. Singleton is a filmmaker and the team photographer. She’ll dive deeper into GRLSWIRL’s mission to influence action sports marketing and culture.

Blair Conklin is a local legend and a three-time skimboarding world champion. His enviable athletic prowess has helped turn the once-niche sport of skimboarding into a global, viral phenomenon. He talks about some of his viral moments, and discusses his path as a social media entrepreneur.

Chad Nelsen is the longtime CEO of Surfrider, an organization dedicated to saving the places we love. Chad joins our chat with Cliff to offer deep knowledge and perspective on preserving the places we love.

It’s gonna be a great show! EVOLVE 2024 features conversations with the thought-leaders above, short films, and live music to celebrate the good vibes of surf and outdoor culture. Tickets include free White Claw, Athletic Brewing, Kona Big Wave, food, swag bags with gifts from our partners (while they last), access to all live programming, short films, and a live performance by Sitting on Stacy.

Fifty percent of tickets sales and 100 precent of proceeds from the raffle (which includes surfboards from Catch Surf and ISLE) will benefit our friends at Surfrider Foundation.

We’re excited to have you join us for an evening of inspiration benefitting great causes. Get your tickets NOW! Limited tickets are available here.

The Inertia would like to thank its sponsors for making this monumental gathering possible. The Inertia’s EVOLVE 2024 presented by White Claw is supported by Athletic Brewing, REI, Segway, Kona Big Wave, Rivian, ISLE, and Catch Surf.


The Inertia’s 7th Annual EVOLVE 2024 presented by White Claw takes place at Rivian South Coast Theater in Laguna Beach on 6/29. Get tickets here.


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