When it comes to surfing, I don’t think there are many feelings worse than missing a good swell. We surfers are so at the mercy of mother nature that we’re forced to spend a great portion of our lives planning how to free up our schedules to accommodate good waves. As a result, unless it’s a surf trip, we otherwise typically travel with a fair degree of trepidation, hoping our journeys won’t coincide with any significant swells. Or heck… any swells at all.
That said, there’s one trip I take every year during a prime part of Northeast Florida’s swell season that I absolutely wouldn’t trade for anything- traveling up to Hartsville, South Carolina (pop. 7,764) to spend Thanksgiving with my wife’s family. This is one of my favorite annual holiday traditions – when I pack up, hit the road and head so far out into farm country that my cell phone is rendered useless. I couldn’t receive one of SWELL’s Black Friday mobile coupons (or any retailer’s), even if I wanted one. And if I actually wanted to go shopping (HA!), I would have had to travel countless miles just to try and find a store. For someone whose career has revolved so heavily around marketing and online digital communications, I must admit I’ve always found it remarkably easy to just “unplug” on one of the busiest shopping days of the year.