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The Inertia

Jordy Smith opened a nightclub. Seems strange, doesn’t it? Well, surfing won’t last forever, and something got to pay the bills. Booze!

The Cape Town establishment is actually three distinct bars–SurfaRosa, Harringtons, and District.

Along with Twiggy Baker and a restauranteur named Reg Macdonald, Smith took a building ravaged by a fire and transformed it into what you see in the video above, shot for The Suberbalist. In it, Smith walks us through the space, pausing only to look at the camera very seriously while wearing a variety of outfits.

“I’m really specific about the rip in the jeans or the type of band shirt that I wear,” he told The Way of Us. “I like things that are original. I’m not about to go to the mall or wherever and buy a lookalike. That’s just not my vibe. I’ve got a couple of band shirts from the ’70s, a Guns N’ Roses shirt from when they opened for The Rolling Stones, a Motorhead T-shirt from ’86. Some of these T-shirts have been around for, like, over 30 years. That’s older than me.”

 
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