This week, Kentucky Fried Chicken Australia launched a line of fried chicken-related apparel and accessories including surf wax that smells like the Colonel’s famous blend of 11 herbs and spices.
Also for sale is a single surfboard with the KFC logo on it (now sold out), red and white striped speedos (or budgies) with a tiny Colonel Sanders bow, an $811 crocheted hat that looks like a bucket of chicken, and a gold necklace that reads “Finger lickin’ good.”
The ploy is all in an effort to raise funds for KFC Australia’s charitable arm, the KFC Youth Foundation. According to the company’s website, “The KFC Youth Foundation is our chance to help young Aussies beyond our restaurants. It’s our opportunity to give young people the skills and support they need to thrive in the world now and in the years beyond.”
But back to the surf wax. Given the spate of recent shark attacks across Australia, it’s unclear how wax that smells like fried chicken will be received.
Still, we’ve got to give KFC credit for owning the marketing game lately. Remember when their Twitter account only followed six people named herb and five Spice Girls? AKA 11 herbs and spices? Genius. And to the man who figured it out, they gifted him a portrait of himself piggybacking on the late Colonel Sanders.
All the items listed above are only available in Australia. But if you’re listening, KFC, mail some wax stateside and we’ll love you forever.