Distributor of Ideas

The Inertia

Nathan Florence has this whole YouTube algorithm figured out. He simply sticks his GoPro in his mouth, then paddles out and surfs whatever gnarly wave he happens to be at, posts the footage, and voila! The internet audience is captivated. Now, we know it’s a little more complicated than that, but with Nathan, it’s not much more complicated. Because he’s always surfing where people would like to see themselves surfing, but either don’t quite have the ability, or the funds, to get there. So in this episode of Nathan’s vlog, he puts us in the meat of The Box in Western Australia. And it is one meaty wave.


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