The Inertia

Matthew Allen is an artist from Southern California. The former Surfer Magazine Art Director now spends much of his time illustrating type for big wig clients like Ford, Crate & Barrel and Bon Appetite Magazine. Matthew hasn’t abandoned his surf roots though. Out of the ashes of his former clothing line, “The Ryde,” he has built a new project aptly named “Brine & Byway.” Inspired by classic California and the men who embraced a lifestyle of diversified passions, Brine & Byway features a healthy dose of surfboards and beards with a touch of mountains and motorcycles. Not to be outdone by his tactile artistic pursuits, Matthew is also a photographer with a penchant for film grain, light leaks and lens flares.

You can see more of Matt’s work at, pick up a few art pieces from his Etsy shop, or snag a t-shirt from

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