Distributor of Ideas
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The Inertia

Ryan Lovelace loves making things. Mostly, he loves making surfboards, which is good for people that surf. It’s good because the surfboards Lovelace makes are sometimes normal, sometimes weird, and always interesting.

Stetson (of hat making fame), just rolled out a series directed by Xiao Li Tan and filmed by Zack Spiger called My Stetson Story, which profiles people across the country that “embody the Stetson lifestyle.” And while the press release doesn’t say exactly what that is, based on Ryan Lovelace’s inclusion, it’s a good one to be leading.

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