The Inertia

How it all started is just a fuzzy memory, but it was probably triggered from the noise of the media and the ocean constantly repeating: Help Help Help! The idea? To make surfboard fins out of ocean waste. So good. So simple.

It wasn’t just the technical development–yes, real R&D was required, and the sourcing of a stable, transparent supply chain–but also the development of an idea that turned out to be bigger than us. There are similar concepts out there, like clothes, skateboards, recycled fishing nets. But what does it help? What impact do we all have?

There’s a need to explore the not-so-sexy universe of recycling. It’s a world of shredding, sorting and melting, and in order to see what is possible, we need to look at it carefully. The material from the ecoFin comes mostly from Indonesia, where plastic pollution is a real problem. If we didn’t recycle it, it would end up in the ocean.

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And that’s a start: raising awareness with a product built for high-performance surfing. EcoFin is made for those who care. More recycling, less dumping and more conscious plastic consumption.

The fact that all of the plastic the world has ever produced still exist in some stage is horrible. Add to that the fact that recycling needs 88% less energy than the production of virgin plastic, we  should hold to more efforts of recycling plastics.

The whole world is waiting for Boyan to come up with his magic floating cleaner. Meanwhile, the rest of us should worry about how to stop more plastic from ending up in the oceans. The perfect person to start with is yourself. Remember, many drops make an ocean.

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Editor’s Note: The ecoFin is both a high performance recycled surfboard fin and a symbol for change. Supporting the project through their new Kickstarter Campaign makes you part of a global movement to save our oceans. You can follow their mission on Instagram as well as finding screenings of their documentary on Facebook 

ecofin

For once, a reason to be happy when our waste ends up in the ocean.

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