You know the guy. Especially if you’ve ever worked in a surf shop. He comes in every day. He knows everyone’s name. But there’s something a little off about him. Let’s call him the “shop bro.”
Every shop has a shop bro, and thanks to the good folks at Spy, he has been immortalized in parody. The best part? That he and his friend don’t even recognize they’re talking to Alex Gray and pro wakeboarder Bob Soven until they’re told who they are.
“I don’t believe they work here, and I’m pretty sure nobody knows who they are,” says Alex Gray. “Yet they know everyone and everything.” Classic.
