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Love burritos? Love the ocean? Have we got the fundraiser for you. Photo: Chipotle


The Inertia

I love me some Chipotle. Do you remember the 2015 E.coli scare that the company is (apparently) still reeling from? I do. Call me irresponsible but I still patronized its restaurants and celebrated the shorter lines. And, oh yeah, when the company closed each of its locations on a single day to train its employees about new protocols for cleanliness moving forward, they offered free burritos to anyone who was “inconvenienced.” You bet I was “inconvenienced.” Never let anyone tell you there’s no such thing as a free lunch in this world. They’re not trying hard enough.

Anyway, it recently came to my attention that Chipotle and the Surfrider Foundation have teamed up for a fundraiser across Southern California. As you can imagine my interest was piqued.

Here’s how it works, go to any Chipotle Mexican Grill in San Diego, Los Angeles, Santa Barbara, Ventura and Orange Counties on Thursday, December 7, mention the fundraiser or show the flyer below, and Chipotle will donate 50 percent of that purchase to Surfrider. Boom. Burritos for a good cause. As if you needed a reason.

“We’re excited to work with Chipotle to help protect the ocean and coasts,” said Dr. Chad Nelsen, CEO of the Surfrider Foundation in a press release. “The coasts are where we live, work and play. But clean water, healthy beaches, accessible coasts and plastic-free shorelines are threatened every day. At Surfrider, we represent communities that have a stake in working to protect our ocean, waves, and beaches for the long term and for everyone.”

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All donated proceeds will support Surfrider’s programs, campaigns and volunteer-led chapters that defend and proactively protect our nation’s coasts from ongoing threats, explains the press release. Leveraging Southern Californians’ proclivity for burritos may be the smartest thing Surfrider has ever done. Besides everything that they’ve ever done and continue to do for the health and sanctity of our oceans. But yeah, burritos!


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