Distributor of Ideas

The Inertia

You know that old Emerson saying “it’s not the destination, it’s the journey”? It’s a cliché, but clichés become clichés because they’re true. Oh, sure, the destination is often pretty damn good, but getting there, actually moving towards something with excitement shining in your eyes, is the jam on the toast. Way back in 1994, Bryan Fox’s dad did something that made the journey even better: he bought an old van. A 1975 GMC Vandura, to be exact.

They named it The General, and The General took the Fox family from Baja to Baker on surf missions, skate missions, and snow missions. Years later, after General was tired and dusty and worn, the Fox family gave it to a friend in Mexico. But then, luck. Bryan Fox had a chance to own The General again. He didn’t hesitate. One day later, he was on a flight, flying to Mexico to pick up his old four-wheeled friend. And within a few months, Bryan and The General were on the road again, wind in Bryan’s hair and on General’s hood, excitement in Bryan’s eyes and in General’s headlights. Here’s the story of, as Quiksilver says, “friends, adventure, and life in General.”


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