National Geographic Explorer
Photo: National Geographic

Photo: National Geographic

The Inertia

Why tell stories to people, when you can let people walk through them — as if they were there? That pretty much sums up what I do, as a pioneer within immersive storytelling. I’m passionate about engaging people in important stories, letting them experience situations they would probably not if it weren’t for journalism. I want people to feel.

In this first episode, I’m telling you all about how I got hooked on the power of photography, and why I started working with it. I also tell you about why I feel there is a need for more immersive and interactive forms of storytelling. I introduce you to my concept of 360-stories, that are almost game-like experiences of journalism.

But most of all I tell you about the start of the project Son Doong 360, my interactive story from the world’s largest cave that was just published by National Geographic.


For more from Martin Edström, head on over to his website. And don’t forget to Like him on Facebook, as well as follow him on Instagram.