One day in the not-too-distant future, lineups might look a lot different. A lot more fun, to be precise. Right now, it’s black wetsuit, game face, game time. But if Kalani Robb, who just took on a new role as Creative Director at 7TILL8 Wetsuits, has his druthers, surf spots are in store for a little spice. Enter business suits with red power ties, movie-themed suits, unicorn and rainbow graphics, and generally happier people riding waves. It’s simple. Just change the uniform.
7TILL8 Wetsuits, which began in 2016 as a custom-tailored wetsuit business, brought Robb on board in July to tap into the trademark good vibes that he’s made a staple. Think Catch Surf escapades meets wetsuits. His first project: the business suit, of course.
“The way that it all started off is that I literally saw a suit and thought it would be pretty silly and pretty creative,” said Kalani Robb. “I picked a picture out that I liked. I sent it to Andrew at 7TILL8, and 24 hours later I had the suit.”