“I have a dream that one day a female pro surfer will be judged not by the tightness of her ass but by the greatness of her surfing.” @Waves_SD on Twitter

Since #WhoAmIJustGuess’s derriere seared my eyeballs far too many times without touching surf, I wanted to write a post on Roxy’s awful teaser for the 2013 Biarritz Pro contest. But my thoughts wouldn’t cohere past “Grr!” and “Ugh!” Fortunately other strong voices stepped in. Twitter and Facebook are all over it, and there’s a hilarious parody video. The furor eventually prompted Roxy to offer an unsatisfying response on its Facebook page.

Former pro surfer Cori Schumacher has decided to do more than talk. She’s started a petition asking Roxy to stop using sexy marketing to promote contests and sell product. When it reaches 1,000 signatures, she’ll personally deliver it to the Roxy/Quiksilver headquarters in Orange County.

Add your comments and sign the petition here.

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