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The Inertia

It’s time. It’s time for middle America to taste the glory of surfing.

Today, Honokea Surf Villages and Resorts distributed a press release announcing that the much anticipated Wavegarden in Austin Texas, named NLand Surf Park, will open its doors this Spring 2016. The park will span 160 acres and feature a 13-acre lagoon that includes a host of surrounding accoutrements like lodging, food, retail, and a surf school.

“Working in Austin with the Coors family to create the biggest, greenest surf park in the world was a great experience and something I know Texas will be proud of,” said Honokea founder and CEO Kenan “Keno” Knieriem Jr in the release. “More importantly, it provides a place to build community and to share the joy of surfing.”

The project has been more than two years in the making, as the Honokea team relocated from Hawaii to Austin in 2014 to begin working with the Wavegarden team and the Coors family to select the site, plan construction, and work with the community.

“They personally connected with Austin’s legislature and leaders in sustainability and conservation to blend Austin’s cultural and community standards into the surf park,” reads a press release distributed by Honokea today. “Together, they came up with a surf real estate development that is environmentally friendly, great for families and is a model that can be scaled over time and integrated in other cities.”

Naysayers might find comfort in this: respected Hawaiian waterman Brian Keaulana is co-founder and president of Honokea, and he (obviously) believes in his product:

“The wave technology is awesome, and both the pros and the groms love to surf the wave,” said legendary waterman and Honokea co-founder and president Brian Keaulana. “We are expecting a future world surf champ from Austin.”

The company also asserts that it has taken extraordinary measures to minimize the  development’s environmental footprint. The press release reads:

“Hawai‘i is recognized as the birthplace of modern surfing but also a culture that learned to thrive on limited resources by creating sustainable technologies like fishponds and vast plains of irrigated agriculture like taro fields,” said Keaulana. “Combining centuries of indigenous knowledge with the best practices of today shows how we can learn from the past to design a better future. We applied this to our original master plan in Austin to share the aloha spirit for generations to come.”

Last June, I was able to surf the Wavegarden test facility in Zarautz, Spain and meet Wavegarden Co-Founder, Josema Odrioloza. The team asserted they had 21 deals in the works last summer, with Austin, Texas as one of them.

In December, Kelly Slater revealed an impressive video of his prototype, but with multiple deals in the works at various stages of completion, the Wavegarden appears several lengths ahead in the great wave pool race when it comes to a commercially viable product.

And while the advent of wave pools continues to inspire discussion around how artificial waves will influence the future of surfing, only time will tell.

One thing is for sure, though. This April, surfers in Texas can cancel their Surfline subscriptions. The waves are shaping up to be extraordinarily consistent.

The park in Austin will leverage the same Wavegarden technology that exists at Surf Snowdonia and the Wavegarden in Spain. Photo: Surf Snowdonia

The park in Austin will leverage the same Wavegarden technology that exists at Surf Snowdonia and the Wavegarden in Spain. Photo: Surf Snowdonia

This is the First Real Surf Snowdonia Wavegarden Session

Although modified to fit the Austin lagoon, the wave will leverage the same technology as exists in Snowdonia and Spain. Photo: Thrailkill

The Wavegarden prototype in Spain. Photo: Wavegarden

The Wavegarden prototype in Spain. Photo: Wavegarden

Update: An earlier version of this article stated that the park will open in April, as indicated by a press release distributed late last night.



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