Michael Stewart grew up sliding on the shifting sand bars around Cape Hatteras, but now finds himself slotted among the rocks, sharks, and fog near the Golden Gate bridge. He has been focused on sustainability issues (in particular, Climate Change issues) and certification of “greener” or sustainable products at several notable start-up companies. These include UL Environment, (a new business of the 116+-year-old nonprofit Underwriters Labs), Cooler Inc., Carbonfund.org and the Social Venture Network, where he has worked with many of the biggest consumer product brands to look at the impacts of their products. This experience has allowed Michael to work with action sports lifestyle brands to evaluate the environmental impacts of products, services, and events. And where possible, to consult on how to reduce/compensate/offset those environmental impacts with “certified” environmental projects like tropical reforestation, renewable energy, etc. Michael has been a longtime volunteer with Surfrider, and is the current vice chair of the San Francisco chapter of Surfrider (www.sfsurfrider.org) as well as an adviser to the Save the Waves Coalition (www.savethewaves.org). Michael lives with his wife and all his various wave riding vehicles in a cramped apartment in the foggiest part of San Francisco, where he is constantly looking for regular (fair-trade/shade-grown/organic/locally-roasted) drip coffee – and trying to always remember to bring his own dang coffee mug.

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The Inertia

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