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The Inertia

The Inertia

Distributor of Ideas

Let Rob Machado walk you through his newest shape The Seaside. Photo: Youtube
Surf

Allow Rob Machado to Walk You Through His New Shape ‘The Seaside’

2 min read
tow boarding, paddle in, peahi, jaws, Ty Simpson-Kane
Surf

14-Year-Old Ty Simpson-Kane Rode the Wave of His Life During Last Jaws Swell

1 min read
surfing, big wave surfing, koa rothman, jaws challenge, jaws, pe'ahi, big wave surfing, wsl, world surf league
Surf

Koa Rothman Documented His Day As a Wildcard at the Jaws Challenge

2 min read
Beachley calls Gilmore the Smiling Assassin. Seems fitting. Photo: Sloane/WSL
Surf

Read Layne Beachley’s Touching Tribute to Stephanie Gilmore

2 min read
Billy Kemper is your 2018 Jaws Challenge champ. Photo: WSL/Hallman
Photos

11 Photos From the Madness that Was the 2018 Jaws Challenge

2 min read
surfing, big wave surfing, waimea bay, oahu, north shore
Surf

Here’s What Waimea Looked Like While the Rest of the World Was Busy Watching Jaws Go Nuts

1 min read
Jamie O'Brien put on a clinic at the Waimea River Wave yesterday. Photo: Instagram
Surf

Jamie O’Brien Put on a Clinic Yesterday at the Waimea River Wave

2 min read
Billy Kemper fully slotted in Round 1. This is Kemper's third win at Jaws. Photo: WSL
Surf

Billy Kemper Just Won the 2018 Jaws Challenge; His Third Time Winning the Event

2 min read
gender reveal, Arizona, wildfire, video
Mountain

Forest Service Releases Video of Arizona Man Starting Giant Wildfire With Gender-Reveal Explosive

1 min read
Jamie O'Brien secret spot
Surf

Jamie O’Brien Treks to a ‘Secret Zone’ to Find the ‘Best Waves of All Time’

1 min read
Alex Botelho swallowed whole at Jaws.
Surf

A Feast of Carnage From Yesterday’s Action at Jaws

1 min read
Kai Lenny Jaws Peahi airdrop
Surf

Watch Kai Lenny’s Impossible 20-Foot Jaws Air Drop

2 min read
Stephanie Gilmore (AUS) won her seventh World Title at the 2018 Beachwaver Maui Pro in Honolua Bay, Maui, Hawaii, USA.
Surf

Stephanie Gilmore Wins 7th World Title to Tie Layne Beachley for Most Ever

2 min read
A super session from above!
Surf

A Pipeline Highlight Reel That Feels Like Being in the Thick of a Gladiator Pit

1 min read
Nazare big wave surfing
Surf

Nazaré: 4 Minutes from of Intense Footage from ‘That Day’

1 min read
occy shane dorian western australia
Surf

Occy, Shane Dorian, and Friends Head to the Desert for the Trip of a Lifetime

1 min read
Andrew Cotton Nazare wipeout
Surf

Andrew Cotton’s Massive Nazaré Wipeout

1 min read
Billy Kemper Jaws
Surf

Jaws Challenge Gets Green Light for Monday

2 min read
Stephanie Gilmore in south africa
Surf

Stephanie Gilmore In South Africa: ‘Some of the Best Surfing I’ve Ever Seen With My Own Eyes’

1 min read