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The Inertia

The Inertia

Distributor of Ideas

Kitesurfing isn't something that you see enough. It should be something that you see more, however, because a good kitesurfer is very, very impressive.
Surf

This Is Some of the Most Insane Kitesurfing Footage You’ll See

1 min read
Emerick Ishikawa and Rosie Jaffurs Are Two of the North Shore's Most Stylish Surfers
Surf

Emerick Ishikawa and Rosie Jaffurs Are Two of the North Shore’s Most Stylish Surfers

1 min read
After a dog scared the deer into the ocean, it ran into a creature much worse than the dog.
Video

A Lost Deer Almost Got Eaten by a Shark at Seacliff State Beach

1 min read
A massive humpback whale wouldn't leave Nan Hauser alone. It wasn't until 10 minutes later that she realized that it might have been protecting her from a shark.
Video

Was This Humpback Whale Protecting a Diver From a Nearby Tiger Shark?

1 min read
At the Katakai Fishing Port in Chiba, Japan, Shitoh Shigenaki hauls out a 9'6 to greet a swell that was a long time coming.
Surf

A Japanese Log-Fest

1 min read
Surf

No Wave Pools Here; Watch 15-Year-Old Eli Hanneman’s Monstrous Maneuver

1 min read
Surf

More Waco Wave Pool Madness with Jamie O’Brien, Cheyne Magnusson, and Ben Gravy

1 min read
Surf

Surfing Dog Burns Santa Cruz Locals But No One Cares

1 min read
Surf

Thor Gets the Call Up to Surf Kelly’s Pool

1 min read
Surf

Watch Margot Robbie Surf in This Nissan Ad Promoting Sustainability

1 min read
The trailer for Bloom Lagoon deals with something bleak: the vast amount of garbage flowing into our dwindling supply of freshwater.
Surf

Bloom Lagoon: A Fictional Tale of Time Travel and Toxic Waves

1 min read
Surf

Leo Fioravanti and Aritz Aranburu’s Heavy Irish Mission

1 min read
Surf

Here’s the First Surf Footage from Waco’s New Wave Pool

2 min read
If there are two things that cause a great divide in the surfing community, they are SUPs and Slater's wave. Here's a video of both of them smashed together.
Surf

Kai Lenny SUP Surfed at Kelly’s Wave

1 min read
News

Lava Flow Destroying Ford Mustang Is Visual Proof of How Intense the Situation Is on the Big Island

1 min read
World Team captain Jordy Smith led his team to a win at the Founders' Cup in Lemoore, California. Photo: WSL
News

World Team Wins Inaugural Founders’ Cup at Lemoore

2 min read
BSR Cable Park released a second view, and it's better than the first.
Surf

A Second Look at Waco’s Brand New Wave

1 min read
Rob Machado could surf on anything and make it look good. He could knock you out, wax up your back, mount your unconscious body, and make you look great.
Surf

Watch Rob Machado’s Experiment With a Massive Fish

1 min read
Learning how to surf as an adult would be difficult. You're aware of the level of commitment it takes, but you don't have the muscle memory to make the whole thing work.
Surf

This Is Exactly How You Shouldn’t Learn to Surf

1 min read