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The Inertia

The Inertia

Distributor of Ideas

News

Lakey Peterson to CNN: Olympics Will Make Surfing ‘Legit’

1 min read
Culture

A Not So Serious PSA on Why You Shouldn’t Throw Your Surfboard at Someone in the Barrel

1 min read
Surf

Hatteras Island Went Absolutely Mental During Winter Storm Skylar

1 min read
Surf

Watch Sebastian Zietz’s Man Turn Bells Disappearing Act

1 min read
Environment

Watch Jordy Smith Air into a Trash Can to Prove a Point About Ocean Trash

1 min read
Mountain

These Grandmas Skate Because It’s Fun, and So By Definition, They Shred

1 min read
Filipe Toledo might be the fastest surfer on tour, and this photographer found that out first-hand.
Surf

Watch a Photographer Totally Misjudge Just How Fast Filipe Toledo Surfs

1 min read
The WSL filmed a quick super session with them, and it is very clear why they are the world's best.
Surf

A Bell’s Beach Warm Up Super Session

1 min read
When two amazing swells coincide across the globe from each other, what do you do? Well, if you're Albee Layer and Torey Meister, you surf both.
Surf

‘The Best Day of Surfing We’ve Filmed in Years’ and Other Reasons to ALMOST Miss Your Jaws Heat

2 min read
Surf

8 Waves at The Pass with the Lovely and Talented Victoria Vergara

1 min read
Surf

Isn’t the Kickout One of Surfing’s Most Underrated Moves?

1 min read
Surf

Mike Coots’ Recent Footage of a Great White Shark Will Freak You The F*** Out

1 min read
You know what's a nice thing? When your shaper can surf. Like, really surf. When your shaper can surf like Emerick Ishikawa surfs.
Surf

Emerick Ishikawa On Hand-Shaped 5’6″ Twin Fin Is the Embodiment of Style

1 min read
Is there anyone on earth who has more fun on a surfboard than Mason Ho?
Surf

Mason Ho and Friends Test Drive the Newest Iteration of the Puddle Jumper

2 min read
Surf

Chasing Senegalese Perfection with Benjamin Sanchis

1 min read
Skiers and snowboarders in Eastern Europe woke up to a weird site this weekend: a blanket of fresh orange snow.
Mountain

Freak Weather Phenomenon Covers Eastern Europe In Weird Orange Snow

1 min read
Puerto Escondido can be a terrifying place. When it's big, there are two very real, very opposite possibilities: the best wave of your life or the worst wipeout of your life.
Surf

This Single Wave at Puerto Escondido Is the Epitome of Perfect

1 min read
The Longboard Pro Espinho Went Down In Insane Condtions
Surf

The Longboard Pro Espinho Went Down In Insane Conditions

1 min read
You know what's pretty much the most fun a person can have? Packing a bag and hitting the road with a few good friends.
Mountain

‘Babes on Bikes’ Is the Perfect Example of What a Road Trip Should Be

1 min read