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The Inertia

The Inertia

Distributor of Ideas

Surf

This Is a Montage of Mick Fanning’s Last 7 Days on Tour

2 min read
This is the end result of seven best friends, six who happen to be ripping surfers and one who happens to enjoy filming them, dipping their toes in some of the various incredible waves they are lucky enough to live within spitting distance of.
Surf

7 Best Friends, a Few Years of Blood and Sweat, and One Epic Nicaragua Edit

1 min read
Surf

One Minute with the Inimitable Arthur “Toots” Anchinges

1 min read
This Is the Most Spectacular West Australian Super Session
Surf

This Is the Most Spectacular West Australian Super Session

1 min read
Jamie O'Brien Is Attempting Triple Board Transfers Now
Surf

Jamie O’Brien Is Attempting Triple Board Transfers Now

1 min read
Surf

The Last Few Weeks at Raglan Have Been All Time

1 min read
Photos

Our Favorite Photos From March

2 min read
Mick Fanning is calling it quits. It sucks for people who like to watch great surfing, but for Mick, it's incredible. By his own admission, Mick's lost his passion for winning.
Surf

Mason Ho Is Excited for Mick Fanning’s Retirement

1 min read
Gear

This Guy Breaks Down Everything You Want to Know About Slater Designs’ New Cymatic

3 min read
Aaaaah, April Fool's. The time when retailers and media can blatantly lie to consumers without fear
Mountain

REI’s April Fool’s Day ZipAll Is Perfectly Ridiculous

1 min read
News

A Shark Knocked a Man off His Paddleboard In Hawaii, then Attacked Him

2 min read
Jordy Smith Won the Twinnie Specialty Event at Bells Beach
Surf

Jordy Smith Won the Twinnie Specialty Event at Bells Beach

1 min read
Rob Machado is universally recognized as one of the greatest surfers ever to set foot on a surfboard.
Surf

One Minute with Rob Machado and His Moonbeam

2 min read
Selfies are all the rage right now. Josh Mulcoy's is better than yours.
Surf

Josh Mulcoy Just Totally Upped the Selfie Game

1 min read
Mick Fanning
Photos

23 Images From the Rip Curl Pro Bells Beach

2 min read
You have, of course, heard of Thomas Campbell. The man is a creative genius, and his medium often involves all things surf.
Arts

Vissla Just Released a Thomas Campbell Collection

1 min read
Ah yes, the always exciting left or right debate. Most times, it's obvious. Other times, it's less obvious. And sometimes, both left and right would be perfectly fine.
Surf

What We’ve Got Here Is a Failure to Communicate

1 min read
Hey Everyone! Look How Fun Surfing Is!
Surf

Hey Everyone! Look How Fun Surfing Is!

1 min read
Surf

Watch This Deer Escape a Pack of Wild Dogs by Bodysurfing Shorebreak

1 min read