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The Inertia

The Inertia

Distributor of Ideas

For Uluboi, surfing an alaia like his ancestors did half a century ago is the purest form of surfing.
Surf

Uluboi and His Alaia Connection Is So Pure

2 min read
In a sit-down interview with Graham Bensinger, Laird talks about a few instances where he thought he had come to the end of the road. 
Surf

Laird Hamilton Recounts His Numerous Brushes with Death

1 min read
Watch Poopies Almost Die on a Snowboarding Trip In Japan
Mountain

Watch Poopies Almost Die on a Snowboarding Trip In Japan

1 min read
Those who surf Nazaré are well aware of just how dangerous it can be.
Surf

This Is What It Looks Like When Everything Goes Wrong at Nazaré

2 min read
Clay Marzo Defies All Laws of Physics In His Newest Edit
Surf

Clay Marzo Defies All Laws of Physics In His Newest Edit

2 min read
Oh, Riley. You devastating bastard. You wreaked havoc on the East Coast, but you also brought waves. Such waves!
Surf

Winter Storm Riley vs. South Florida

1 min read
Surf

Jared Mell and a Day at Malibu Will Either Thrill or Frighten

1 min read
Surf

Laird on How Drinking Two Bottles of Wine a Night Nearly Ended His Marriage

2 min read
Surf

Welcome to Newmibia

1 min read
Mountain

You Wish Your Dog Could Dive For Lobster Like This Lab

1 min read
Mountain

Watch This Cute Little Fairy Absolutely Destroy the Skate Park

1 min read
Surf

Natxo Gonzalez Just Earned Himself a Spot on the Big Wave Tour

3 min read
Surf

This Byron Bay Local Has Surfed Every Day Since 1964 and Has Life Just About Figured Out

2 min read
Kai Sallas at Queens in Waikiki. This is Waikiki surfing at its finest.
Surf

One Session at Waikiki on a 9’8 Donald Takayama

1 min read
Back in the summer of 2017, Vissla released a 22-minute surf film that was unlike any other. Directed by Eddie Obrand, Pedro's Bay. Now we get the b-sides.
Surf

Just Say Yes to Weird Waves

1 min read
Surf

Somewhere in the Netherlands Waves Wrap in a Semicircle Once Every 10 Years

1 min read
Surf

Kai Sallas and Three Minutes of Serious Hawaiian Tip Time

1 min read
jellyfish sting
DIY

Here’s How to Treat a Jellyfish Sting

2 min read
Andrew Cotton reaches for the stars at Nazaré and only makes it halfway.
Surf

Andrew Cotton’s Double-Bounce at Nazaré

1 min read