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The Inertia

The Inertia

Distributor of Ideas

We have no idea what is going on here, but it's a man in a suit with a surfboard apparently attempting to surf during Hurricane Harvey.
Surf

Hurricane Harvey Surfer in a Suit Thinks Surfing Is a Good Idea; Lifeguard Disagrees

1 min read
In December of 2016, Tom Butler endured a wipeout at Nazare that should have killed him. Now, his whole outlook on life has changed.
Surf

How a Near-Death Wipeout at Nazaré Changed Tom Butler’s Outlook on Life

2 min read
Surf

Harley Ingleby and Heath Joske Dissect the Perfect Righthander That Is Angourie

1 min read
Mountain

Watching 12-Year-Old Skater Isabelly Ávila Ollie This Gnarly Gap Is the Most Inspiring Thing You’ll See Today

1 min read
Kelly Slater's daughter, Taylor Slater, is a very talented artist.
Surf

Kelly Slater’s Daughter Made a Stunning 3-Minute Video Celebrating Hawaii

2 min read
Griffin and Crosby Colapinto are part of a long line of San Clemente rippers. And they're carrying the torch very high.
Surf

Here’s How a Little Brotherly Competition Put the Colapintos at the Top of the Game

1 min read
Hohenstein's a Waikiki regular, which means, of course, that he is a fantastic longboarder and a fantastic crowd navigator.
Surf

This Grom Is a New-Age Waikiki Beachboy

1 min read
Getting the shot with Rob Machado and Todd Glaser
Surf

How to Get a Perfect Backside Tube Photo, with Rob Machado and Todd Glaser

1 min read
Filipe Toledo is far more than just a really good surfer. He's also a devoted father and husband.
Surf

Watch Filipe Toledo’s Daughter Have Her First Surf Lesson

1 min read
Meet Tyler Purcell, a 5-Year-Old Pro Surfer
Surf

Meet Tyler Purcell, a 5-Year-Old Pro Surfer

1 min read
Culture

This Is One of the First Known Photos Ever Taken of Cloudbreak

2 min read
The black bear that found its way to Rincon Point on Saturday had to be put down. Image: California Department of Fish & Wildlife
News

The Black Bear That Wandered Onto Rincon Point Was Euthanized

2 min read
Surf

Josh and Sierra Kerr Just Surfed the Weirdest Party Wave Ever

1 min read
On Saturday, a black bear decided he was going to have a beach day at Rincon.
News

A Black Bear Decided to Have a Beach Day at Rincon

1 min read
Rob Machado's most recent board is The Midas, and it looks very, very fun.
Surf

Rob Machado Breaks Down One of His Favorite Sleds

1 min read
Covered in blood, it appears that the shark died after it was hit by a boat and cut by the propellors. Back in July, the city of Santa Cruz closed the area off to would-be ocean enthusiasts. 
Surf

Great White Shark Washes Up Dead in Santa Cruz

1 min read
Tyler Stanaland believes he can fly at the Wedge.
Surf

Tyler Stanaland Believes He Can Fly at the Wedge

1 min read
Kassia Meador Leah Dawson Lola Migno
evolve

EVOLVE: Uniting the Brightest Minds in Surf and Outdoors Is Live Now!

20 min read
Cheater five feathers. Photo: Steve Young
Photos

This Pigeon’s Cheater Feather Hang Five Is Perfect

3 min read