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The Inertia

The Inertia

Distributor of Ideas

South Africa is a place that's on every surfer's bucket list.
Surf

Droning at Elands Bay

1 min read
Yesterday, Kelly Slater turned 45. The Pebble Beach Pro-Am crowd sang him Happy Birthday.
Surf

Watch the Pebble Beach Golf Crowd Sing Kelly Slater Happy Birthday

1 min read
January 28th, Sophia Tiaré Bartlow died in a car wreck on Oahu. Her friends, family, and the entire surf community was devastated. The attendance for her paddle out was huge.
Surf

Sophia Tiaré Bartlow’s Memorial Paddle Out Was Huge

2 min read
In the video above Jack Lynch and Shaun Manners–two surfers with radically different styles–take to South Africa's most famous canvas and paint it with two radically different surfboards.
Surf

J-Bay High-Lining is Perfect Saturday Afternoon Viewing

1 min read
Caught Inside: Revenge of Poseidon, and it's an ode to one of surfing's shittiest experiences.
Surf

This Video Sums Up Exactly What It Means To Be Caught Inside

1 min read
After meeting up with a crew of locals–who told them the wheres and the whens of the mystery island–they surfed every single day, surrounded in beauty, friends, and perfect waves.
Surf

Rob Machado, Mick Fanning, Kai Otton, and Mikala Jones Head to a ‘Mystery Island’

1 min read
Surf

Alex Knost on Why Joel Tudor Was and Is the ‘MacDaddy, Boss Jive on Longboards’

1 min read
Surf

Jack Lynch and Shaun Manners Surf J-Bay Two Radically Different Ways

1 min read
Photos

This Kauaian Family Believes World Travel Is the Greatest Educator for Their Kids

2 min read
Surf

Mason Ho Breaks Down His ‘Pelvic Thrust’ Claim at the Volcom Pipe Pro

1 min read
In the last few years, big wave surfing has changed a lot.
Surf

Surviving Massive Hold Downs Ain’t Easy

1 min read
Surf

A Solid Case for Braving Human Waste and Runoff After All the Rain in Socal

1 min read
The Right is one of those waves where things go wrong pretty frequently.
Surf

When Things Go Wrong at The Right

1 min read
The Volcom Pipe Pro is, without a doubt, one of the finest events in surfing. Sure, it's a QS 3000, but whatever.
Surf

Volcom Pipe Pro Fires for Day Three

2 min read
"Just drop in and do the hula," said Rothman. "I was fortunate enough to be in the right spot and God let me out of that one. Backdoor's my spot. I love it like this, this is perfect.
Surf

Makuakai Rothman’s Perfect 10 at the Volcom Pipe Pro Yesterday Was Insane

1 min read
Great Lake surfers love punishment. Steve Harvey doesn't get it, but he sure does appreciate it.
Surf

Great Lakes Surfer Featured on Steve Harvey Show

1 min read
Surf

Taj, Jack Robinson and More in Thumping West Oz

1 min read
It's not just John John Florence's contest surfing, of course. Rather, his contest surfing takes a backseat–especially in this final episode–to what he's truly capable of.
Surf

Watch the Final Episode of John John’s Perfect Web-Series

1 min read
It's safe to assume that Tom Lowe doesn't view wipeouts in the same way as a normal surfer.
Surf

Tom Lowe, the Ultimate Wipeout Connoisseur

1 min read