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The Inertia

The Inertia

Distributor of Ideas

Surf

Sebastian Zietz and Friends’ Wakesurf Madness behind Josh Kerr’s Boat

1 min read
Axel Rosenblad Might Be Maui's Next Big Thing
Surf

Super Grom Axel Rosenblad Might Be Maui’s Next Big Thing

1 min read
New Zealand is inundated by paddleboarders! Photo: Red Bull Content Pool
Surf

New Survey Finds Surprising Number of New Zealand Surfers Stand-Up Paddleboard

2 min read
If the look doesn't suck you in, the free shipping definitely will.
Gear

Yes, Prada Is Making $700 Surf Booties

1 min read
Owen Wright prepping his gear. Will we see him as a wildcard for the 2017 season? Photo: WSL
Surf

Owen Wright’s First Event Since His Injury Is Live

1 min read
Surf

A Beautiful Argument for Going With the Slow in a VW Camper in Portugal

1 min read
Most people don't go left at Jaws. For good reason, too.
Surf

A Giant, Windy Left At Jaws Is Downright Terrifying

1 min read
Here he is in the Maldives, painting a warm, clear canvas with a brush steeped in a life of finding magic.
Surf

A Soothing Sunday With Asher Pacey

1 min read
Nazaré is, without a doubt, one of the most powerful waves on earth, and last Thursday, things went absolutely nuclear.
Surf

The Upper Limits Of Nazaré

1 min read
Jordy Smith opened a nightclub. Seems strange, doesn't it? Well, surfing won't last forever, and something got to pay the bills. And thanks to the end of prohibition, liquor can!
Surf

Jordy Smith And Twiggy Opened a Three-In-One Bar

1 min read
Surf

‘Bird’s Board of the Day’ Is Your New Favorite YouTube Series

1 min read
Anastasia Ashley Naked and Afraid
News

Anastasia Ashley Will Be on the Next Season of ‘Naked and Afraid’

2 min read
Surf

Shaping and Test Piloting Boards on Australian Right Points with Kenta Ishikawa

1 min read
Surf

Watch This Edit from Lee-Ann Curren and You’ll Fall in Love With Iceland

2 min read
Wilem Banks found out first hand at Maverick's when he found himself at the top of a bowled-out section from hell.
Surf

You Think You’ve Been Hung Up in the Lip? You Ain’t Seen Nothin’

1 min read
Surf

Meet the Master Craftsman Who Shapes the Big Wave Sleds Under Ian Walsh’s Feet

2 min read
Of all the women, there is one that is pushing it harder than pretty much anyone else: Paige Alms.
Surf

Here’s Why Paige Alms is One Of Surfing’s Most Inspirational People

1 min read
Getting handsy with a sea creature for the sake of a selfie is never a good thing.
Video

Woman Bitten By Shark After She Grabbed It For a Selfie

1 min read
Travel

This Video About the Formation of the Hawaiian Islands Is Like a Monday Meditation

1 min read