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The Inertia

The Inertia

Distributor of Ideas

These days, it's hard to find an empty wave in Bali. It's possible, but you've got to know where to look.
Surf

Easy Like Sunday Morning: A Log Session in Empty Indonesia

1 min read
It all has to go somewhere, right? Maybe somewhere else, though. And maybe LESS of it.
Environment

Sewage-Awareness Surf Contest Cancelled Due to Sewage Spill… TWICE

2 min read
John John Florence, not bored of winning yet.
News

John John Florence Wins Haleiwa; No One is Surprised

2 min read
Here's What Pipeline Looked Like During the Haleiwa Event
Surf

Here’s What Pipeline Looked Like During the Haleiwa Event

1 min read
Dillon Perillo and the Best Day Trip Ever
Surf

Dillon Perillo and the Best Day Trip Ever

1 min read
Surf

Groms Who Rip: Ryder Alves

1 min read
Surf

Clay Marzo Gets Pipe Sauced Sans-Neoprene South of the Border

3 min read
If you live in Southern California and want to surf a lot, a longboard is necessary.
Surf

A California Summer with Jordan Spee

1 min read
The second day of the Hawaiian Pro at Haleiwa absolutely pumped yesterday.
Surf

Hawaiian Pro at Haleiwa Explodes with “Some of the Largest Conditions in the History of Event”

2 min read
Arts

This Artist Makes Marble Tables That Move Like the Ocean

1 min read
If there's one thing that's missing in surfing, it's obstacles. Lucky for us, there's a kid somewhere out there who's using other human beings for launchpads.
Surf

This Little Kid Used a Grown Man for a Launch Pad

1 min read
Ireland is a staggeringly beautiful place. It's nature at its strongest–big, cold, and powerful, it's a place that you need to be prepared for.
Surf

An Irish Hello: 4 Minutes That Will Have You Booking a Ticket to Ireland

1 min read
Thankfully, despite everything you hear, shark attacks are still very, very rare. But, much like nearly everything else in life, it pays to be prepared.
Surf

A Surfers’ First Aid Guide for Shark Attacks: This Could Save Your Life

1 min read
Environment

30 Tiger Sharks Feed on Whale Carcass in Ruthless Feeding Frenzy

1 min read
Surf

Talking Story with Surfing’s Resident Cosmic Warrior: Ozzie Wright

1 min read
Although tow surfing has fallen out of vogue in recent years, Kai Lenny's not interested in what's in or what's out. Kai Lenny is interested in what makes his heart beat faster.
Surf

Here’s Kai Lenny’s Pe’ahi Super Session

1 min read
Kai Lenny dominates at Jaws. If the countless other times he's blown your mind there isn't proof enough, how about this ridiculously big air he did
Surf

Kai Lenny Just Did the Hugest Air at Jaws

1 min read
With winter waking up from her summer hibernation and stretching her swell-producing shoulders, things are ramping up at Maverick's.
Surf

Massive Maverick’s: The Beast Awakens

2 min read
A few weeks ago, it was announced that the World Surf League would be partnering up with Farrington High to develop a different kind of curriculum for the Farrington Business Academy.
News

World Surf League Partners With Hawaii High School to Honor Carissa Moore and Ben Aipa

2 min read