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The Inertia
Distributor of Ideas
Business & Media
KFC Reportedly Pulls Mick Fanning Parody Commercial
2 min read
News
This is What It’s Like to Fly Into the Eye of the Strongest Hurricane Ever Recorded
2 min read
Surf
This Might Just Be the Best Backside Barrel Riding You’ve Ever Seen
1 min read
Business & Media
Here’s a DIY GoPro Rig for Shooting 3D Video
2 min read
News
A Hawaiian Man Miraculously Survives Shark Attack by Gouging Out Shark’s Eye
2 min read
Environment
Scientists Just Made First Contact with the World’s Rarest Whale
2 min read
Surf
The Mad Hueys Go Totally Out of Bounds
1 min read
Surf
This is the Story of the Search: Ian Walsh in Japan
1 min read
Comedy
Quiz: What’s Your Perfect Surfy Halloween Costume This Year?
1 min read
Surf
WATCH: Hands-Down the Best Tidal Bore Wave You’ve Ever Seen
1 min read
Environment
NASA Reports That L.A. Can Expect a Large Earthquake Very Soon
2 min read
Surf
Mini Malibu Mayhem, featuring Alex Knost and Tommy Witt
1 min read
Surf
Dave Rastovich and Noa Deane’s Super Sketchy Tube Fest at the Cave
1 min read
News
2020 Tokyo Organizers Recommend Olympic Surfing Takes Place in the OCEAN, Not Wave Pools
2 min read
Surf
The Quik Team Unloads on the Beachbreaks of France
2 min read
Video
This is an Incredibly Easy and Effective Way to Tighten Your Core Muscles
1 min read
Surf
Get Your Mind Blown by Filipe Toledo’s Latest Display of Pure Ridiculousness in 4K
1 min read
Business & Media
This Is the Coolest Power Plant/Sports Arena/Aqua Culture Farm/Seaside Sculpture Garden Ever!
2 min read
Surf
Rip Curl Reignites ‘The Search’ with a New Video Series
2 min read