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The Inertia

The Inertia

Distributor of Ideas

Stories like this just go to show that captive animals aren't necessary to impress us–in fact, seeing these beautiful creatures in the wild is much more impressive.
Video

These Lucky Boaters Got to Pet A Mother Whale and Her Calf

1 min read
Video

Lexus Reveals the World’s First Ever Hoverboard Edit

2 min read
DANE REYNOLDS, DILLON PERILLO AND YADIN NICOL IN MOROCCO
Surf

Dane Reynolds, Dillon Perillo, and Yadin Nicol in Morrocco

2 min read
Kelly Slater J-Bay
Surf

Kelly Slater Confirming (Again) That He Is King at J-Bay

1 min read
Surf

Here is a Leash Specifically Designed to Save Your Life

2 min read
Owl Chapman is a legend. After moving to Hawaii in the late '60s, he quickly became a staple in the lineup. He dominated at Sunset and Pipeline, and played a big part in how surfing shaped up.
Surf

Kalani Chapman’s Massive Pipeline Barrel

1 min read
"He is literally King Triton."
Surf

“He is Literally King Triton”: Laird Hamilton Rescues Lena Dunham at Breast Cancer Awareness Fundraiser

2 min read
Surf

19-Year-Old Basque Surfer Natxo Gonzalez CHARGES Macking Puerto Escondido

1 min read
Russell Bierke - Code Orange Teahupoo
Surf

Russell Bierke Throws Himself Over the Ledge During Code Orange Swell in Teahupo’o

1 min read
Clay Marzo Mad Cat
Surf

Clay Marzo and His Magic Stick “The Mad Cat” Blowing Minds Yet Again

2 min read
News

Mick Fanning on 60 Minutes: “It’s Sort of the Same, I Just Look Over My Shoulder a Bit More”

1 min read
As always, Hynd makes finless look like the most fun one could possibly have on a surfboard–but then again, he's Derek Hynd, and it ain't as easy as he makes it look.
Surf

Derek Hynd, J-Bay, and an 11’6 Finless Board

1 min read
Diego Santos loves the ocean. Don't we all? Santos, though, hunts barrels a little bit better than most, and for a guy that wants to bag tubes, there's really no better place than Hawaii.
Surf

Diego Santos, Barrels for DAYS

1 min read
Surf Snowdonia is officially open to the public. After years of waiting, and even more years of dreaming, landlocked surfers finally have a place to log a few hours of water time.
Surf

Another Look at The World’s Best Man-Made Wave: Surf Snowdonia

1 min read
Mick Fanning donated his $75,000 60 Minutes appearance fee to Mathew Lee.
Surf

Mick Fanning Donates $75,000 60 Minutes Appearance Fee to Shark Attack Victim

2 min read
Anthony Walsh Nias
Surf

A Heavenly Perspective of One of the Greatest Waves on the Planet

1 min read
Under 9 Foot & Single 2015
Surf

Deus ex Machina: Under 9-Foot and Single Log Fest 2015

1 min read
Surf Snowdonia Wave Garden
Photos

Surf Snowdonia is Officially Open for Business

2 min read
A ten year veteran lifeguard in Venice beach was attacked on Thursday evening. According to the LA Times, the lifeguard asked a group of people to put out their cigarettes on the Venice pier.
Video

Crazy Lifeguard Fight in Venice Beach Caught on Tape

1 min read