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The Inertia

The Inertia

Distributor of Ideas

Scuba diver catches bass underwater
Video

Scuba Diver Takes His Rod Underwater and Hooks a Bass Like a Boss

1 min read
Who is JOB
Surf

This is Getting Ridiculous: Who is JOB 5.0

1 min read
Mexico is a veritable gold mine of undiscovered surf. If you're willing to look, you'll stumble onto massive beach breaks, perfect, peeling point, and insane reef setups.
Surf

GONE: Free… But Only For Two Days

1 min read
Dane Reynolds is one of the most exciting surfers to watch.
Surf

Watch Dane Reynolds in His Newest Edit: Delores Raw

1 min read
Niccolo Porcella Teahupo'o
Surf

XXL Teahupo’o Brutality: Is This the Worst Wipeout Ever!?

1 min read
Flashback Julian Wilson
Surf

Flashback with Julian Wilson: Frothing Grom to Superstar

1 min read
Life jackets suck. They're big and bulky, and they get in the way of pretty much anything you do with your arms. Hyde's creation, though, is pretty tiny... until you need it, that is. Then it's not.
Surf

This New Life Jacket is Absolutely Genius

2 min read
CUTEST THING EVER.
Video

Dolphins and Whales Play Together in Hawaii

1 min read
This is the saddest thing ever.
Video

After Her Calf Was Caught on a Drum Line, This Dolphin Mother Tries Desperately to Help Her Trapped Baby Breathe

1 min read
Environment

Even the Prince of Wales Wants us to Watch Out For Great Whites

2 min read
Surf

Jump Into the Mind of a Big Wave Surfer After the Wipeout of His Life

3 min read
Environment

SeaWorld’s Trying to Earn Your Good Graces and They’re Getting More Heat For It

2 min read
Surf

Red Bull Releases First Video of Jamie O’Brien’s Flaming Backside Barrel

2 min read
Environment

Reunion Island Sees its 18th Shark Attack Since 2011

2 min read
Paige Alms
Arts

Women’s Surfing Takes Center Stage in this New York City Film Festival

2 min read
mutant death-slabs the right
Surf

Indian Ocean Mega Swell Pounds Australia’s Most Notorious Mutant Death-Slab

1 min read
if you've been missing watching what the big guy with the weirdest nipples ever can do on a wave, O'Neill just dropped this little clip of Jordy and his nipples hacking their way through Africa a few years ago.
Surf

Jordy Smith Tears Africa a New One

1 min read
Paul Speaker, speaking.
Surf

World Surf League CEO Speaks Out On Mick Fanning’s Shark Encounter

4 min read
You know what else would be fun? Canoe surfing. Watch out, though... there's no leash on this one.
Surf

Canoe Surfing Looks AMAZING

1 min read