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The Inertia

The Inertia

Distributor of Ideas

Surf

Between the Pines Is a Good, Old Fashioned Barrel Burner

1 min read
Somehow, he keeps his head screwed on straight even as this Shipstern's mutant warps beneath his feet.
Surf

Benny Richardson Tames an Impossible Warping Shipstern’s Mutant

1 min read
Chris and Malia Ward: A Father and Daughter Who Rip
Surf

Chris and Malia Ward: A Father and Daughter Who Rip

1 min read
Bob McKnight Quiksilver
Surf

Bob McKnight Discusses the Commitment and Trials of Entrepreneurship

2 min read
BOORING
Surf

This is Not Boring: The World’s Most Crowded Tidal Bore

1 min read
Bryon's beauty is... well, beautiful.
Surf

Byron Bay From The Air

1 min read
Kolohe Gets called out on live television
Surf

“Stay the F*ck Away From My Girlfriend,” Kolohe Andino

2 min read
Near Drowning Todos Santos
Surf

Video of Near-Drowning at Big Wave Spot Todos Santos

1 min read
On days like the Santa Barbara legend got a few weeks ago, the wave itself is nearly flawless. But of course, with a flawless wave comes a not-so-flawless crowd.
Surf

Flawless Rincon Point

1 min read
Leonardo Fioravanti surfs like a madman. The Italian powerhouse has an interesting story.
Surf

Leonardo Fioravanti Lives La Dolce Vita

1 min read
When Haleiwa turns on, Kelly, Jack, and John John are there, because it's one of the best waves on the North Shore, and all three of them basically have the run of the place.
Surf

Kelly Slater, John John Florence, and Jack Johnson Tear Apart Huge Haleiwa

1 min read
gabriel medina, brazil surfing, brazilian world title, brazilian storm, brink, film
Surf

Brink: Surfing’s New World Order

2 min read
Surfing is nothing if it isn't fun.
Surf

Mason Ho is the Ambassador of Fun

1 min read
Surf

Is This the Gnarliest Wave on the Planet?

1 min read
Hurley Australian Open of Surfing Kolohe ANdino Laura Enever
News

Kolohe Andino, Laura Enever Victorious at the 2015 Australian Open of Surfing

3 min read
In this clip, Knost happens to be tickled by a single fin that looks–under Knost's feet, anyway–to be insanely fun.
Surf

Alex Knost, Lowers, and a Single Fin

1 min read
Sage Erickson. That smile!
Surf

5 Ways to Get a Date With Sage Erickson

2 min read
Buxton on a south swell turns into a whole different animal. North Carolina's winter tube fests are something of a legend–when it's on, it's really, really on.
Surf

Cold Caves

1 min read
Maybe if you share these photos of cupids scoring with a special someone, you might score, too. Happy Valentine's Day, everyone.
Photos

7 Photos of Valentine’s Day Cupids Shredding Super Hard

1 min read