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The Inertia

The Inertia

Distributor of Ideas

As the final horn sounded, that weight melted off, and the youngest world champion since Kelly Slater broke down. The beach erupted. An entire country erupted. And it's just the beginning.
Surf

World Premiere of Brink: Surfing’s New World Order on 2.17.2015

1 min read
Dane Reynolds Double Barrel at Santa Barbara
Surf

Dane Reynolds Double Barrel At Sandspit

1 min read
Small waves, big crowd, and Julian's still ripping.
Surf

Julian Wilson Crowd Surfing at Noosa

1 min read
Double Amputee Skating
Surf

Inspiring Double Amputee War Veteran “Sergeant Stubbs” Shredding the Skatepark

1 min read
Surf

Firing Rincon: Glassy, Aqua Blue and Absolutely Perfect

1 min read
Environment

Battle of Nature’s Titans: Seal vs. Octopus

1 min read
The Brazilian charger likes his barrels hollow, Hawaiian, and most of all, heavy.
Surf

Diego Santos Is An Absolute Nutcase

1 min read
Environment

Watch This Guy Create A Beautiful Surfboard From Scrap Wood

1 min read
Eric Geiselman joins Vissla
Surf

Eric Geiselman Joins the Team of Creators & Innovators: Vissla

1 min read
Fit2Shred
Health

Become a More Powerful Surfer By Strengthening Your Side

2 min read
Greg Long's motivations to surf the waves he does are something that everyone should hear.
Surf

How Greg Long Surfs Some of the World’s Biggest Waves

1 min read
Fatal Shark Attack New South Whales
News

Japanese Surfer Killed in New South Wales Shark Attack

3 min read
They're not letting on exactly where this wave is, and Africa ain't exactly a small place.
Surf

Somewhere in Africa: Empty, Perfect… and a Mystery

1 min read
There aren't a whole lot of things better than packing a vehicle and taking off.
Surf

Two Weeks in Portugal

1 min read
Waimea Bay is almost exclusively known as a right. But there are a few people who have a sort of "if you can see it, you can surf it" mentality. Mark Healey is one of those people.
Surf

Getting Smashed on Six to Make One: Mark Healey on The Left at Waimea

1 min read
Since it was San Diego, though, the surfers quickly took center stage–and we're glad they did.
Surf

Golden Hour From Above

1 min read
Surf

Grant “Twiggy” Baker & Jamie Mitchell Ride Doubles on a French Frothy Monster

1 min read
Surf

Leonardo Fiorvanti Knows a Thing or Two About Technique

1 min read
Environment

This Amazing Camouflaged Octopus Is Sea Life At Its Coolest

1 min read