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The Inertia

The Inertia

Distributor of Ideas

Timmy Reyes with Flat Earth Surfboard
Surf

Timmy Reyes Surfs Akila Aipa and Kelly Slater’s ‘Flat Earth’ Model in Mexico

1 min read
A scuba diver runs a river
Mountain

This Guy Likes to Run Whitewater Rivers in Scuba Gear

1 min read
glassy barrel
Surf

14 Minutes of Oddly Satisfying Glassy Barrels

1 min read
Sierra Kerr barrel
Surf

14-Year-Old Sierra Kerr Steps Off Into a Stunningly Good Tube

1 min read
Mason Ho surfing at V-Land
Surf

Mason Ho Is Ripping Even Harder on His New and Improved …Lost Round Nose Fish

1 min read
Paul Van Doren
Surf

Paul Van Doren, Vans Co-Founder, Passes Away at 90

3 min read
John John Florence rides a barrel
Surf

John John Florence Withdraws From Australian Events After Knee Injury

2 min read
Jamie O'Brien surfing
Surf

Jamie O’Brien Surfs One of California’s Best-Kept ‘Secret Spots’

1 min read
Ben Gravy surfs a river wave in Vermont
Surf

Watch Ben Gravy Surf a Hectic River Wave in Vermont

1 min read
Italo Ferreira throws an air at Main Break, Margaret River
Surf

Watch Italo Ferreira and Caio Ibelli Battle It Out at Margaret River Pro For Spot in Finals Day

2 min read
Kelly Slater
Surf

Kelly Slater Talks Story for an Hour Straight for Surfers In Residence

1 min read
Dylan Graves night surfing
Surf

Dylan Graves’ ‘Weird Waves’ Returns With an Epic Night Surfing Episode

2 min read
Kai Lenny surfing
Surf

Here’s Kai Lenny Strapped Surfing in the Waco Wave Pool

1 min read
Surf

A Throwback Edit of Rob Machado’s World Tour Years Will Make Your Day

1 min read
Endangered Pacific humpback whale
Environment

Biden Administration Protects Endangered Pacific Humpback Whale Habitat

3 min read
a foiler performs a board transfer on a tidal bore
Surf

And Now, a Foil to Surfboard Transfer on a Tidal Bore

1 min read
surfer in water with great white shark
Surf

Surfer Unknowingly Paddles Over Great White Shark In Crowded Lineup

2 min read
John John Florence surfs Main Break in Margaret River, Western Australia
Surf

The Margaret River Pro Is Live From Western Australia!

1 min read
Rob Machado with surfboard
Surf

Inside Rob Machado’s Surfboard R&D Garage: ‘a Playground of Experimentation’

2 min read