Board Executive, Business Strategist & Philanthropist
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I’m what you would call a brand strategist with a purpose and I create winning strategies in the boardroom. In addition to being a serial entrepreneur and philanthropist, I look for ways to apply my more than 3 decades of experience in creating disruptive brands and growth strategies for nonprofits and emerging businesses. I kicked off my career in the early ’90s when I bought a surf shop and created the H2O Winter Classic, a two-day surf and snowboard competition with a concert that went on to inspire the creation of the Warped Tour and X Games. In the late ’90s, I helped launch Red Bull in the U.S. Since then, I’ve been called up by numerous brands, boards, CEO’s and political campaigns to advise on branding, marketing, and turn-around strategies that included creating a collaboration for Partnership for a Healthier America chaired by First Lady Michelle Obama. Today, I’m focusing on ensuring that future generations are met with a healthy and thriving ocean. I find myself involved with several ventures focused around innovations and solutions that will reduce plastic waste and minimize business's impact on the planet.

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The Inertia

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