The saga continues. To catch you up, earlier this month, writer Karen Knowlton took to Medium to air her frustrations about what she viewed as sexism and inequity in surf advertising aimed at women – Billabong was her target. Her piece, titled “F*ck You Billabong. Seriously, f*ck you” quickly snowballed around the internet, and a week later we asked if she’d be kind enough to write a follow-up about the response she received. In it, she mentioned that Billabong had since changed the image that set her off, but made no mention of any official word from the apparel brand.
Yesterday, though, New Zealand news site Stuff published an opinion piece that uses Knowlton’s criticisms of Billabong to look at women in advertising more broadly. In an updated version of the article, they include the following response they received from Billabong: