While a guilty pleasure for most seasoned surfers, Costco’s Wavestorm is the go-to craft for most beginners looking to purchase their first board. On any given day, on either coast of the United States, you’d be hard-pressed to find a lineup void of those characteristic blue and white stripes. They’re ubiquitous; like the mass-produced, corporate fast food chain of the surfboard industry. And they’ve just become what we’ve all guessed – but perhaps were afraid to admit – the most popular surfboard in America.
Per reports from a feature story on Bloomberg, Wavestorm sells five times more boards annually than other leading surfboard brands. That’s staggering, a complete industry take-over, considering the fact that Wavestorm only began in 2007 while other established board brands have been in business for decades. But when you consider a few factors of the business model, it all starts to make sense.