Surfers understand the gravity of the global plastic epidemic better than most. Walking across the beach to the water, and sitting in the ocean for a few hours each day, we see plastic littered across the sand and things that definitely shouldn’t be floating past us in the lineup. Your average surfer would probably not be surprised to learn that in 35 years the oceans will hold more plastic than fish, or that Americans use about 50 billion plastic bottles per year – only 23 percent of which get recycled.
With a little ingenuity, Skipping Rock Labs out of London is out to solve the plastic water bottle problem by changing the way we transport and consume purified water entirely. The concept is a product called Ooho!, which has to be the most common reaction people have after putting the edible water orbs in their pie holes.