What do John John Florence and Rihanna have in common? Allen Iverson and Chippa Wilson? Santigold and Andrew Reynolds? I’ll give you a hint – it’s not what they wear on their sleeves, or what the public knows them for, but instead what lies beneath their feet. All of them are a part of a collaboration series from Stance socks called “Punks and Poets.”
Just six years since its inception, Stance has emerged as an industry giant. And for what? Socks? They have legions of loyal fans and, more importantly, backers – celebrity investors like Will Smith and Dwayne Wade who’ve resulted in $86 million in funding. So how does a company that specializes in something so common and boring as socks garner such a following? It’s through “Punks and Poets” and the bold embrace of creativity.