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Business & Media

Business & Media

A Deeper Look at Surf Culture and Industry

Lucas Zuch
Community
Business & Media

Of Mics and Men: A New Age of Surf Broadcasting

Dexter Zavalza Hough-Snee
Community
Business & Media

Richard Ben Cramer’s Legacy: A Lesson for Surf Journalists

Dexter Zavalza Hough-Snee
Community
Business & Media

Exclusive Interview: Bob McKnight

Zach Weisberg
Staff
Business & Media

ESPN Names Kelly Slater Most Influential Figure in Action Sports

The Inertia
Staff
Business & Media

John John Florence Joins Hurley

Zach Weisberg
Staff
Business & Media

The Business of Surfing

John Maher
Community
Business & Media

Showcase Your Surf and Skate Skills

Ryan Tucker
Community
Business & Media

The Monetization of a Lifestyle

Pedro Ferraz
Community
Business & Media

Nike Transitions Surf Focus To Hurley

Zach Weisberg
Staff
Business & Media

Demand Transparency from Monster, Red Bull, and Energy Drinks

Tetsuhiko Endo
Community
Business & Media

Black Friday Sale: Surf Something!

The Inertia
Staff
More Stories
The Inertia
Founded in 2010, The Inertia is the definitive voice of surf and outdoors. We approach the natural world and its devoted culture with curiosity, optimism, and respect. We take pride in bringing our passion for the oceans and mountains to life through original films, reporting, and monumental gatherings. We aim to make a positive impact on our planet through partnerships with nonprofits working hard to preserve earth’s sacred places.

The Inertia is part of AllGear Digital's portfolio of media brands.

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