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Los Angeles, California
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Surf

Surf is truly where you find it. That’s The Inertia’s guiding light. From high-performance surfing at the world’s most famous breaks, to riding waves in little-known regions of the world on random equipment, we cover surf. Everywhere.

pacsun usa surf team
Surf

Reflecting on PacSun USA Surf Team’s Copper

1 min read
Surf

Baja Memories

10 min read
Red Dirt. Photo: Clark Little
Surf

Is Surfing a Religion? Polytheism. Part Three

2 min read
Surf

Making Waves: A History of Modern Surfing

3 min read
Surf

Liberia’s Brighter Future

3 min read
great white shark
Surf

The Legend of Shark Bites

10 min read
Surf

Kelly F*cking Slater

1 min read
There is a grassroots movement afoot that is vastly improving the "surf film." Artists, athletes, writers and ocean scientists are collaborating to create a new style of surf film.
Surf

Redefining the Surf Film

5 min read
Surf

Portfolio: Kenji Croman

1 min read
Perfect Waves Lineup Photo Chris Burkard
Surf

Swell: A Year of Waves

2 min read
Surf

And So Remain, Undefined

4 min read
Surf

Dear Alberto

2 min read
Tom Petrikent Tropical Storm Alberto Swell New Jersey
Surf

Welcome, Tropical Storm Alberto

1 min read
The feelings of euphoria, ecstasy and one-ness with nature are addictive, and these are feelings that other people – who may or may not surf – get through the practice of religion. Photo: Bryce Johnson
Surf

Is Surfing a Religion? Brain Waves. Part Two

7 min read
Surf

Guns, Sharks, and Baby Food

4 min read
the fear project
Surf

The Fear Project

8 min read
Nobody is going to ask for better materials if we as shapers don't make it a point to tell everyone that they are available.
Surf

Sap-Based Resin and Recycled Foam? Yes.

4 min read
Carribbean Perfect Wave
Surf

Perfect, Empty Waves

1 min read
Bunker Spreckels Photo: Art Brewer
Surf

Surf Evolution Exhibit

2 min read