The Inertia Founder

It’s no secret that our oceans need committed defenders. In 4ocean, Alison Teal, and The Cigarette Surfboard team, we’ve assembled an intrepid crew of ocean advocates tackling ocean preservation in highly compelling ways. Each has had extraordinary success in raising awareness and creating action through storytelling, art, and commerce. It’s precisely this dynamic approach that yields results. Guided by filmmaker and TV host Alison Teal, this panel explores how art, commerce, and politics work together to create solutions to preserve the earth’s most valuable natural resource: the ocean.

Teal spoke with 4ocean Community Cleanup Manager, Daniel Murphy, who shared stories from the field, where his organization has cleaned up more than six million pounds of plastic from the ocean and managed to create an important value chain from garbage.

Taylor Lane and Ben Judkins of The Cigarette Surfboard project debuted a trailer for their upcoming film featuring Jack Johnson, who surfed Lane’s board, made of 10,000 cigarette butts picked up on the beaches of Southern California.


“The ultimate goal with the film is to make a massive shift within the surf community and the surf industry. There are a lot of threats beyond single-use plastic that are threatening our oceans,” said filmmaker Ben Judkins. “The best thing you can do is to get involved in some way. The best way is to start.”

The Cigarettes, Plastic, and the Health of Our Oceans panel at EVOLVE 2019 is presented by 4ocean.

Special thanks to our presenting sponsors: OluKai, 4ocean, Zola, Caliva, and Klean Kanteen as well as our grassroots partners Pau Maui Vodka, Qalo, Kindhumans, Rise Brewing Co., All Good Products, and 805 Beer for making this monumental gathering possible. Thank you also to STOKE for enabling us to host this event as sustainably as we possibly can. A portion of proceeds will benefit STOKED Mentoring and Life Rolls On Foundation.


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