On Wednesday, we celebrated Surfrider’s 34th birthday. And, in honor of the past 34 years and a historic milestone achievement of 500 coastal victories for the protection of the ocean and coasts, we’re also pleased to announce the launch of a new logo and wordmark.
Since Surfrider’s first iconic win in 1984 to defend Malibu’s famed surfing break, the Surfrider Foundation has worked to preserve the ocean, waves, and beaches through a nationwide volunteer-led network. The debut of our brand rollout is a tribute to the thousands of volunteers, members, and supporters who have contributed to Surfrider’s coastal victories the past three decades.
Surfrider defines a victory as a decision made in favor of the coastal and ocean environment that results in a positive conservation outcome, improves coastal access, or does both. Every single day, government bodies make decisions that impact the coastal resources we use and cherish. Surfrider’s vision is to influence these decisions through our powerful activist network to achieve 100 percent protection of the coasts.