Ryan Harris once thought people only wanted to hear and learn about his industry-shifting, environmentally-minded approach to shaping surfboards. As the Founder of the world’s first zero-waste surfboard manufacturer, he felt like that was his lane. Then the COVID-19 pandemic, which had taken over all things 2020 in March, played second fiddle in the global social conscious for a moment.
“I was dead wrong,” he says. “I realize people do listen to what the hell I have to say.”