Two weeks ago, Administrator Gina McCarthy of the U.S. Environmental Protection Agency delivered the opening keynote at the Snowsports Industries of America trade show in Denver, Colorado. McCarthy was hosted by SIA and Protect Our Winters (POW), an organization dedicated to mobilizing the snowsports community to lead the effort against climate change. Administrator McCarthy’s comments to top business leaders and athletes of the snowsports industry represented an evolution to a more mature and intelligent climate conversation.
At SIA McCarthy had a sympathetic audience, as she acknowledged in her speech: “Snowsports consumers care about the climate more than anyone.” She sought to empower industry leaders to collaborate, and to create positive momentum for the movement. Her remarks touched on a few core themes.