Part of the sizable investment will go to a new clubhouse. Photo: Powder Mountain
Reed Hastings may be done with Netflix, but that just means he’s turned his eye to another entertainment industry: snow sports. The streaming service co-founder, who recently announced he would step down as the company’s board chair, has just begun phase two of his private Utah ski community.
Powder Mountain is the largest ski resort in the United States, clocking in at over 8,000 skiable acres. Hastings bought a controlling share in the ski area in 2023 for a cool $100 million (shortly after stepping down as Netflix co-CEO). Soon after, he began implementing a new vision for the resort: a public-private hybrid model, where certain lifts were exclusively reserved for a private community called Powder Haven. The idea was that this revenue would then pay for the the public portion of the ski area.
The first part of the project, called Shelter Hill, sold out all 39 lots last summer. Now phase two begins. As Mansion Global reports, Powder Haven announced it will be launching a new neighborhood in May. Dubbed “Prado,” the development consists of 34 one to 4.5-acre lots that start at around $4 million each. The $157-million investment will also include two chairlifts and a new clubhouse slated to be be ready for next season.
“We’re seeing tremendous momentum on the Powder Haven project, development is moving swiftly and there is a continuous, growing interest in the private ski category,” said Hastings, “Future community members are recognizing the opportunity to help shape this place from the ground up, and are drawn to the public/private blended resort model, which gives them private ski access with the charm and character of a beloved 50-plus-year-old resort. It’s the best of both worlds.”
