Navigate to the home page of the Snowsports Industries America website and between “About” and “News” you’ll see a curious word: “Climate.” Clicking the word takes you to another page. That one expounds on the economic significance of winter recreation (with annual revenue of $72 billion) and the existential threat of climate change to the industry.
“From manufacturers and suppliers to local retailers and resorts, snow is our livelihood,” the page reads. “As an industry that depends entirely on consistent snowfall, we won’t sit idle. This is our opportunity – our focus is to leverage the economic influence of the snow sports industry to drive the clean energy economy, and our businesses forward.”