Distributor of Ideas

The Inertia


Camels, drug running, little people, all seemingly relate to snow in some weird way. And David Lesh, founder of Virtika Outerwear has brought them all together in this nonsensical spoof to promote his new brand. Another example of how skiing never takes itself too seriously.

Lesh has definitely done his time when it comes to bizarre endeavors: the former pro skier has train hopped across the U.S. posing as a transient, broken and rearranged countless bones in his body, and turned his smooth skiing style into a booming business–well, we won’t go that far. But you get the idea.


Join The Inertia Family 

Only the best. We promise.