Former SURFER Editor/Author
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The Inertia

A Deeper Shade of Blue Theatrical Trailer 30secs 1080p v2 from New World Distribution on Vimeo.

How many cinemas nationwide?

You’re not listening: 400. They say no wine before its time. Well we’re given one shot at it and you can find a theater in 47 of the 50 states. Playing in the states below:

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AR, AK, AL, AZ, CA, CO, CT, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, MI, ME, MN, MO, MS, MT, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, WA, WV

How are they going to do that?

We are working with Fathom Events who satellite the film and the extra bonus material the week before to all the theaters who have the technology.

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You’re going to do a live broadcast from Hawaii with music to all these different cinemas?



No, Fathom pre-recorded the Hawaii show we had at the Hilton Hawaiian Village with about 2,000 people including every living legend in town from Buffalo and his son Brian Keaulana, Joey Cabell, Ricky Grigg, Peter Cole, Greg “Da Bull” Noll, China Uemura, Barry Kaniaupuni, Jimmy Lucas, Jock Sutherland, Ben Aipa, Dane Kealoha, Buttons Kaluhiokalani, and legendary surfboard craftsmen Joe Quigg and Dick Brewer. 
It actually rained for about 20 seconds over the crowd as our Kahuna did the blessing. The Hawaiian band Kaukahi sang their credit song “Constellations” live joined by Jack Johnson which was very special for me as Jack’s dad, Jeff Johnson, is one of the people I dedicated the film to – a classic Hawaiian waterman if ever there was one.

We also played the music video “Blue Sway” – the video I did with Paul. All that too will be part of the March 28th screening. As an added attraction to the film there is a panel discussion with me, Derek Hynd, Chad and Trace Marshall, Tom Wegener and Manoa Drollet who tell us what it’s like to take it on the head at Teahupo’o at 30 feet.

Then when you see it in the film, you have the backstory to refer to. It will only have one screening ever of this program so that’s why I’m going so hard on trying to get everyone to come see the film on the big screen the way we intended for it to be seen.

Just think, you will be able to tell your grandkids that saw ADSOB the one night it screened in 47 theaters across the USA.

That’s getting pretty fancy.



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You bet.

Paul McCartney, Foo Fighters and Coldplay? How much of a music budget did you have? Three million dollars?

Nothing close to that. I’m very fortunate to work with a lady who has some very cool connections in the music world and if approached in the right way, the artists are the ones who can have a big say in what gets cleared and for how much. I always have tried to have the best soundtracks I can get because the music is also a form of storytelling and I’m very stoked with the music in the film. I think you will be, too.

I remember you shooting the Marshall Brothers at Malibu a few years ago. Like several years ago.

The film started production in 2008 and Derek Hynd and I spent a lot of time researching the events and people we wanted to focus on in the historical timeline and I knew that Malibu was going to play a part in the timeline with the Malibu Chip – or Mal as we know today – in the film.

Wanting to share a story of surfing’s roots and then have a modern story, I chose the Marshall Brothers to play that part. For about two years, every time I spotted a big south heading for the ‘Bu, I’d fly to California and shoot it.

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The fathomevents.com site proclaims ADSOB is “The Greatest Surf Story Ever Told.” To quote John Travolta in Pulp Fiction: “That’s a bold statement.” Can you support that statement?

Well that’s a quote straight from JJ Moon so we ran with it.

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