Editor’s note: A little over a week ago, Karen Knowlton wrote an article on Medium called “F*ck You Billabong. Seriously, f*ck you” – a hard-hitting albeit ranty opinion piece about the brand’s hyper-sexualized advertising of females in surf juxtaposed against Otis Carey lofting an enormous air as the face of the men’s side (read that here). The piece was shared far and wide, so we reached out to Karen to see if she’d pen us a follow-up piece for us.
I wrote “F*ck You Billabong” in a fit of a rage, then posted it within 24 hours. I had no idea it would blow up the way it did. I figured a few hundred people might read it but that the title and obvious emotionality would put others off. If nothing else, I was relieved to just get it off my chest. If even one person read my article and had a spark of realization that “oh yeah, that is super messed up for the homepage of a surfing company”, it would have been worth writing.