Distributor of Ideas

The Inertia

When Kelly Slater decided to start a clothing company, he picked a good guy to do it with. John Moore, Outerknown’s Creative Director, is the same person that Quiksilver called up to design both VSTR and the Quiksilver Girls brands. He’s had his fingers in the threads of the clothing industry for a while now, and he knows his way around it. Both surfing and design are creative endeavors, so it makes sense that Slater and Moore would have a lot to say about creativity. Semi Permanent, a global creative and design thinking platform, pointed a camera at them and let them talk about the early days of Outerknown, circular economies, competitive instincts, and how to be a professional risk taker.


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